5 Must-Know Lead Generation Strategies for Franchises

5 Must-Know Lead Generation Strategies for Franchises

About 80% of new leads never turn into sales. Meanwhile, 65% of marketers struggle to generate leads and website traffic at all. If you don’t know how to generate leads, your franchise business will never grow.

Don’t let your competitors take the lead this year. Instead, use these five lead generation strategies for success.

With these tips, you can grow your franchise business by improving your lead generation and ROI. Start growing with these tips today!

1. Content Creation

First, take the time to research your customers. Think about the questions they’re asking. Determine what search terms they use to find your franchise business online.

Then, start creating high-quality, engaging content that appeals to their needs and interests. 

You can use different content creation lead generation strategies this year, including:

  • Blogs/articles
  • Videos
  • eBooks
  • Infographics
  • Polls
  • Quizzes
  • Artificial reality
  • Virtual reality

End each blog post you create with a strong, compelling call to action. For example, you can encourage people to call you or fill out a form.

Make sure your forms are short and easy to complete on all devices. 

Once people start commenting on your posts, make sure to comment back. Keep people engaged and let them know you’re there to help. 

Take the time to review the analytics from your efforts, too. Determine which posts are generating the most traction. Then, use those formats or cover those topics in the future.

2. Email Marketing

Add a lead magnet to your website and encourage people to subscribe to your newsletter in exchange for an eBook or helpful tool. Then, segment your email subscription list and start sending automated emails.

Email marketing can help you remain top-of-mind with customers. 

3. Search Engine Marketing

Search engine marketing allows you to use lead generation strategies like search engine optimization and pay-per-click.

Pay-per-click (PPC) advertising allows you to create eye-catching digital ads on social media, websites, or Google. You can target consumers based on their search queries or demographics.

Consider working with an experienced agency that offers PPC services. Otherwise, you could risk blowing through your budget. 

SEO can help your web content rank higher on Google. About 68% of online experiences start on a search engine. As a result, both strategies can help you generate leads. 

You can view here for more information. 

4. Social Media Marketing

Reformat your blog content and share it on social media to generate leads this year. You can also partner with influencers who can promote your business online. 

5. Web Design and Development

As you start to learn how to generate leads, make sure to audit your website. If your site is slow or difficult to use, people will leave. You’ll never start generating leads if that’s the case. 

Set for Success: 5 Lead Generation Strategies for Franchises in 2022

Help your franchise grow this year. Get started by using these five simple lead generation strategies. As new leads roll in, your ROI will soar.

Set yourself up for success with these tips today.

Searching for more? You’re in the right place.

Explore our latest guides for more helpful advice. 

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