In today’s digital world, video marketing can be one of the most effective ways to drive leads and boost conversions. Need proof? Including a video on a sales page has been shown to increase conversions by up to 80%!
Emphasis on “can”, though. Nothing’s guaranteed!
You have to know what you’re doing in order to get meaningful results from marketing videos. Are you searching for some effective video marketing tips to skyrocket your ROI this year? Keep reading!
1. Don’t Post at Random
The first step is to post videos in a strategic manner. That means consistency! Rather than posting at random times or whenever you have the time, you should establish (and stick to!) a pre-planned posting schedule.
That newfound regularity will encourage your target audience to keep coming back for more. You won’t catch them off guard! They’ll know where to be and at what time, leading to much better engagement.
2. Tell Compelling Stories
The real secret to video marketing success comes down to storytelling. Indeed, contrary to what many marketers think, people don’t just watch anything online! They engage with videos that tell a compelling story.
If you incorporate this key factor into your videos, then you’re almost guaranteed to see a surge in views and shares. The story itself could be anything! From the work you’re doing in the community to the impact your products are having on clients, the power of storytelling means you’ll soon reel viewers in.
3. Be Unique, Authentic, and Entertaining
Stories are key, but they’re not always enough. After all, some stories are dull! To really get peoples’ attention and convince them to keep watching, it pays to make videos that are both unique and full of personality.
Let people know who you are and what you stand for. Show them the fun-filled culture at your company! Be real, be charismatic, and focus on topics and themes that distinguish your business from the rest.
4. Repurpose the Content
Another top strategy for maximizing the ROI of your video marketing is to use the footage in novel ways. Trust us, videos are perfect for repurposing!
For example, you could strip the audio from them to create a podcast and then get that transcribed to turn it into a blog post. Google “make video into gif” for another option, or take screenshots and turn them into memes. Whatever you end up doing, you can end up with multiple pieces of content for the price of one!
Don’t Forget These Video Marketing Tips
Video marketing has amazing potential. Yet it’s one thing to have potential and another altogether to reach it! If you’ve been looking for video marketing tips to take your efforts to the next level, then we hope the ideas in this post will help.
Keep these video marketing ideas in mind, put them into action, and it shouldn’t be long before your content starts delivering better results. Spend some more time on our site to read more useful articles like this one today.